Looking for the ultimate bachelor? 4 interior design students from the Art Institute of Las Vegas are doing just that. The students of the Art Institute have succeeded at getting their project out in the public by using a marketing system referred to as guerrilla marketing. The project for the “ultimate bachelor pad” is the project that the students are working on and to get their project out in the public they posted a video on Youtube mimicking the “dating game”. The video has gone viral and currently has 500,000 hits.
News Anchor 1: Today at 4:00pm, a team of designers spent the afternoon on the Las Vegas Strip in search of the “ultimate bachelor.” The 4 ladies stood in front of City Center’s Veer Towers talking to tourists as they walk by, mainly bachelors, trying to find the right guy to sell a studio apartment in the Veer Towers. Games, raffles, food and drinks were used to lure in the bachelors.
No comments:
Post a Comment